It’s a fact that today thousands of magazines around the world, numerous websites and hundreds of outside billboards, bus shelters and advertising posters have all one thing in common. They all carry ‘lifestyle’ images. But what exactly are lifestyle images? Well, according to Wikipedia, lifestyle photography is “a style of portrait / people photography which aims to capture and document real-life events, situations, or milestones in an artistic manner and the art of the everyday.”

I’m personally being asked more and more for lifestyle images, not only from photo agents and libraries but now from private clients too. My business clients want images the show real life experiences from their ‘in the field workers’, workshops, and group activities to better sell their products. Private clients now are seemingly wanting that clean everyday happy family or ‘couples look’ that they’ve seen in those magazines, websites or on Tv adverts.

Two women walking on a red carpet at night surrounded by photographers with camera flashes.
A child wearing a blue tie-dye shirt enjoying a playful outdoor moment.
Young people socializing at a nightclub wearing casual hoodies and jackets.
Woman in colorful patterned maxi dress standing among festival attendees in summer setting.
Person tending to plants and cacti in a sunny indoor garden room.
Child examining a small object being handed to them with intense curiosity.
Black Labrador puppy lying on desk during veterinary office visit with staff present.
Person riding a blue kick scooter on a tree-lined path in motion blur.
Dog walker posing with multiple large dogs of different breeds on a sunny path.
Family unpacking grocery bags together in modern white kitchen.
Festival goer in floral dress and sunglasses holds a drink at an outdoor summer music festival.
Overhead view of laptop, coffee, and handwriting setup on wooden desk with Hypebeast magazine and smartphone.

For my private clients, lifestyle sessions incorporate things that they would typically do. This could be hanging out at home, going to their favourite coffee shop, record shops, clothes or even bookshops. It’s about incorporating “real-life events” into these sessions.

Lifestyle locations are always chosen by clients. I also throw in a few ideas and situations myself, but I always ask them what they’d like to do, with the final choice being there’s. Locations should be special to you, something that you’ll remember. So do you love to take part in a particular sport or are you in to keeping fit? Do you or your kids love to cook, horse riding,  playing on the beach, or just walking the dog?

I act as a fly on the wall photographer, being as discreet as possible. Some people, families need a little direction, this is all good, all sessions are kept as natural as possible. It’s finding the right balance that’s most important to capturing the moments and activities that you’ll remember forever. It’s images that will go into your photo albums, or on your walls, ones that will be showed for many years to come.

Could your you or your business benefit from a collection of fresh, contemporary Branded photographs?

Get in touch with if you’d like a series of new lifestyle images of yourself, business, and together we’ll producing a great set of images that you’ll love, and which speaks to your target audience.