Superior Personal Branding Photographer



At John Ferguson Photography, we believe everyone has a story waiting to be told, and every individual deserves to be seen as the hero they truly are. In a world that often feels grey and uninspired, our portraiture captures the vibrant essence of your character, making your presence unforgettable. Covering London and the UK nationally, photographing entrepreneurs, business coaches, public figures, and others who want elegant and stand-out photographs for their websites, social media platforms, PR, and other promotional and marketing collateral.



Many of my clients are movers and shakers in their professional worlds; they need exceptional quality photographs that I offer and superior standards in imagery. You’ve come to the right place if you’re seeking lifestyle and business portraiture. 


In our image-rich world, photographic storytelling content for branding is essential and invaluable. I will work with you to build a bespoke session around your brand's core values and ideals, creating authentic, creative portraits, traditional headshots for Linkedin, and unique content and brand photography for your business's online presence. Now is the time, so what are you waiting for?!

Person smiling through window with table settings visible in warm lighting.
Two fashionable women posing in modern concrete architectural setting.
Woman in pink blazer and white blouse walking outdoors near classic architecture at sunset.
Woman working on laptop in cafe by window with coffee cup on wooden table.
Professional portrait of someone in a pink blazer, flat cap and sunglasses sitting at a yellow desk against black backdrop.
Professional wearing glasses gestures animatedly while speaking at a desk with books and materials.
Three equestrians in formal riding attire pose together in stable wearing traditional dressage uniforms.
Professional stands on rooftop terrace overlooking city skyline with modern buildings and construction crane in background.
Reflection through glass shows someone smiling while holding a camera in an interior space.
Veterinarian with small dog on leash examines patient in bright medical office.
Professional in mint green blazer and gray top poses outdoors in urban setting.
Someone relaxing in empty theater with bright red seats in dramatic lighting.
Someone wearing a vibrant orange polka dot dress poses on red circular seating in a modern space.
Business professionals hold a meeting around a conference table in a modern office setting.
Professional wearing black blazer and gray dress poses by glass railing in modern office building.
Professional in blue suit seated in leather chair under dramatic lighting.
Equestrian rider in white shirt and riding boots sits sidesaddle on dark horse in outdoor arena.
Woman in bright green sweater sitting outdoors on wooden bench near storefront.
Business person in suit leaning against modern architectural column in urban setting.
Professional portrait of a person in a black coat and tie standing on a city street at sunset.
A professional in a navy suit stands confidently in front of modern glass architecture. Michael Barrington Hibbert - Black City Gent
Dog walker stands on sunny street with group of various breeds including poodles and terriers.
Business professional in navy suit poses against wall with TDD Media logo and decorative plant.
Professional in gray pinstripe suit checks phone while standing in urban setting with neon lights.
Figure in pink coat holds document while standing by ornate Victorian streetlamp against historic architecture.
Healthcare professional in white shirt holds anatomical spine model against neutral wall.
Fashion portrait with brown cow in field against stormy sky and rural landscape.
Professional woman working with camera and laptop at cafe table.
Fashion model wearing plush gray fur coat with hood against white background.
Magazine spread featuring executive in white shirt with headline about CEO leadership journey.
Magazine cover featuring tech executive with headline about business turnaround story.
Person wearing headphones and glasses smiling through window reflection.
Woman in navy sweater examining wine bottles and holding glass in tasting room.
Professional in a navy blazer adjusts glasses while smiling in an office setting.
A politician stands in front of Big Ben and Westminster Palace in London on a bright sunny day.
Artist studio with white geese walking around colorful murals and artwork on display.
Professional portrait by coastal cliff with windswept hair against cloudy sky.
Casual interior scene with artwork on walls and red sneakers visible.
Professional woman in red dress standing between modern office buildings in urban business district.
Woman in vibrant red coat and suit walking on city street with classic architecture background.
Professional headshot of woman in black blazer seated in office chair.
Studio portrait against grey background featuring blue silk shirt.
Casual portrait featuring bright orange sweater and bold statement necklace against blurred background.
Person in flowing green and blue dress poses by large turquoise geometric sculpture outdoors.
Person in gray suit holding onto subway train handrail during commute.
Person relaxing on white couch with reading materials in sunlit room.

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Dynamic and Cinematic Personal Branding Portraits that are guaranteed to get you noticed. Being visible in today’s competitive market is vital for your business and something every business needs to embrace to sell themselves and their services. You won’t have a business without proper marketing, so make it count! Using engaging, personality-driven images that allow your target audience to get to know you.


 Heroic Portraits: We specialise in crafting stunning portraits that elevate your individuality, showcasing your unique personality and strengths. With every click, we reveal the hero and the personality within you.

I will come to you or we can jet off to somewhere on your wishlist! (travel costs apply)

What's the name of your business and what is it that you do? Please add a website link or instagram handle

I'd love to hear what kind of photoshoot you have in mind!

Please specify in how many weeks or a particular date that we can discuss.

Young lady wearing a bright red jumper, sitting down, and looking to her right, with a slight smile on her face. The bac

You have a powerful message to share with your target audience.


You, as Business owners, want to attract more high-quality leads. Using creative visuals alongside your messages or stories allows for that essential engagement and connection, a dynamic that is essential for business owners. You should be attracting these clients rather than chasing them down. They will be choosing you over your competitors through and because of your marketing efforts and again because they understand your process and values.

Executive in blue suit stands by window in modern office setting.

Helping entrepreneurs connect better with their ideal clients


The workplace is tougher than ever, so connecting with your ideal clients is something that demands a level of trust and confidence in the service you provide. Communication is one of the main keys in attracting your ideal clients. Your personal library of on-Brand photos will enable your customers, new clients and other audiences to understand you better, strengthening that bond. Illustrating your business and personal persona, remember, you’re not just a fabulous entrepreneur, you're also a confident and professional individual.

Person seated on silver Vespa scooter wearing beige coat and smiling.

Editorial & Fine Art Photography


Let's Talk About Our Images


I’ve produced a wide range of striking personal imagery for individuals as well as for commercial and corporate clients and their staff. From musicians, writers, yoga teachers, Business people and lecturers, to chefs, medical professionals, government employees, charities to  global NGOs.

I’m always happy to travel to you.  


We’ll discuss the look that best suits you and everything else beforehand in our free consultation call before getting together. We’ll then see how I can provide you with a set of the most beautifully crafted, elegant and professionally-themed images that will set you apart from your competitors and enhance your Business profile.


AMANDA & ANTHONY
PARIS, FRANCE - SUMMER 2021
request a discovery call for your Photoshoot
KIND WORDS
Fashion portrait featuring a black REBEL sweater against a dark background.

John Certainly transformed my Portrait session experience into something truly special. He didn't just take photos - he first listened to me, asking questions about my life. He found out little things about me, which I found nice, all of which reflected the heart of who I am and what I stand for.

— 
Dj and Music Producer Symond

Photography Is A Currency And One That Helps Build Your Business Online

I understand there’s the temptation to make photography a low priority in Business. But by doing this, you’re missing out on the enormous value that premium photography can bring.  By utilising social media to provide education and humanising your brand, you can begin to attract your desired demographic, who will excitedly consume your products and the services you have to offer. Think of it as a currency – use it wisely, and it’ll pay dividends.


Why Denying Yourself This Wonderful Opportunity Could Be Detrimental To Your Business

We buy from people we trust. We want to feel we can work with others and that others can relate to and bond with us. Educational and relationship marketing is the way forward in attracting trust from today’s consumers.

Whatever your niche, after listening to your needs and understanding your requirements, I’ll produce a modern, creative and elegant set of photographs and marketing content that you’ll be excited to share publicly.


Traveler in vintage style clothing poses on train platform with luggage and hat.
Black and white portrait of two people laughing and embracing in joyful moment.