FEELING Vulnerability in front of my camera...


There’s a moment during every shoot when a client hesitates. It’s that brief pause—a flicker of doubt about whether they’ll look good enough. I always tell them: "The real magic is in who you truly are, not the polished version you feel you have to show.”

Recently, a client, scientific Professor Steven Abbott, confessed he hadn’t liked a single picture of himself for over 10 years. But as we worked together, I saw how he shed layers of self-consciousness. By the end of the session, he was laughing, even asking to keep the shots with his unguarded, unscripted smiles and laughter.

He said, —"you gave me permission to see myself again.”


Photography isn’t just about light and angles—it’s about connection. In a world of filters and façades, the real challenge is in embracing who we are. 


Your brand deserves more than generic photography or bland content—it needs visuals and stories that capture who you are and why your work matters. Whether you’re an entrepreneur, creative, or business leader, I offer cinematic-style photography and content creation that goes beyond the ordinary. Together, we’ll create imagery and content you’ll be proud to share—on your website, social media, and even in glossy magazines.


That’s the power of a portrait done right.

When was the last time you truly saw yourself reflected back? 

(Permission was granted for this post)



Professor Steven Abbott by John Ferguson
Professor Steven Abbott by John Ferguson
Professor Steven Abbott by John Ferguson