PRESS & PR PHOTOGRAPHY throughout the UK

Press & public relations photography doesn’t just apply to celebrities!

With the ever-popular demand and interest for celebrity news and pictures dominating our social media feeds, we can safely say that this aspect of society will run and run. A total understatement, right?

Celebrity interactions represent some of the most engaged posts on social media today. The most significant percentage of followers and interactions on Instagram revolve around celebrities and celebrity culture.  

But businesses and entrepreneurs can take the lead from millions of celebrity accounts. You can tap into the content and find inspiration, for your own personal social media content strategy that engages with their target audience.  

You may already know that celebrities are not always responsible for their own social media posts or even accounts!

Some are perfectly comfortable dealing with their own personal accounts, while others employ social media content professionals to work on their behalf. These high-profile accounts offer a series of carefully planned and scheduled posts. It’s a great way of speaking to your audience using a clear and consistent voice.

Your voice is a major part of a successful brand; your style, tone of voice and brand photography, are paramount in achieving a social presence that is on-brand. In turn, your digital profile boosts sales of your products and services. 

Inspirational & heartwarming content

The common thread for many of today's celebrity content strategies will be based on revealing their personality and their human side.

Social media has built that link between people and their businesses in a very immediate way. The two are now inseparable. So, if you are your business, your visual representation is incredibly valuable. The adage that a picture is worth 1000 words has never been so true!

One of the best ways to market and promote your business online is through visual storytelling. It’s accessible to a huge range of people and therefore a great influencing tool. It’s this kind of content that draws people in, enabling your brand to reach more people through word-of-mouth (or social sharing) – a powerful form of marketing.

A picture of Barack Obama hugging his wife, Michelle, received 4.4.million likes on Facebook! No doubt, it was also shared numerous times.

Now I know you’re not the president of the US, but the same thing applies to you, but if done correctly, using photographs that tell a story about you and your brand you can send a powerful message to your audience.

From your cover image to a photo of you working with your colleagues or clients, every picture tells a story. People pick up on what type of personality you might have, whether you're an easy-going, approachable person or assertive and authoritarian. How followers respond to you can help (or hinder) your brand’s profile.     

Behind-the-Scenes photos

Good photo stories can really help form your business audience, building better relationships with your customers and fans. Using images to take your page fans behind the scenes to give them a glimpse into your world, drawing them closer to your message and the type of person you are. Along with good captions, you’re driving interest towards yourself and the product you're aiming to promote. And with these great pictures, you're able to post not only on all your social media outlets, but you’re also able to use the best images on any printed media. If you want to promote a talk you’re giving. a personal appearance, radio or TV interviews, self-published books and e-books, then this is where your newly captured set of photographs come into play.    

tell your audience about your future plans.

Now that your fans are interested in you and your story, you need to maintain and build on their engagement. The last thing you want is to lose that new connection. Post about future products, ideas, design concepts or new members of your team; the idea is to get your audience interested in your business and its future. So keep on informing your followers, fans and interested parties about yourself and your work. Get them involved!

You’re building up trust in your business, so make your photos work hard for you!   

If you’d like to discuss how using photography can help your business, I’ll more that happy to discuss how we can collaborate to develop your visual presence. Please drop me a line via the contact buttons on my website and I'll get back as soon as possible.